I'm a collaborative, energizing partner who combines big-picture thinking with hands-on execution. I get up to speed quickly, build strong relationships, and bring the clarity and structure that turns good ideas into measurable outcomes.

The Work I Do Best

  • Brand Elevation: Clarifying positioning, sharpening messaging, and building brands that stand out.

  • Revenue Growth: Designing data-led marketing that drives measurable sales and profitability.

  • Market Expansion & Openings: Launching new locations, entering new markets, and building go-to-market strategies that set businesses up for long-term success.

  • Campaign Leadership: Creative, targeted campaigns that reach the right audience and drive results.

  • Pricing & Promotion Strategy: Building frameworks that grow revenue without relying on heavy discounting.

  • Events & Partnership Marketing: High-impact experiences and strategic collaborations that extend reach, build engagement, and drive loyalty.

  • Guest Engagement & CRM: Feedback systems and AI-enabled tools that strengthen brand reputation and efficiency.

  • Team Leadership: Cross-functional team leadership built on clarity, trust, and accountability.

How i Work

Services

  • Clarify your message and position your business to stand out.

    • Brand positioning and competitive differentiation

    • Brand identity refinement (voice, visuals, tone)

    • Customer insight and audience alignment

    • Messaging and storytelling

    • Creative direction and brand expression

    Outcome: A brand people understand and choose. A presence that stands out with clarity and stays consistent.

  • Build the strategies, campaigns, and systems that drive revenue and support market expansion and long-term growth.

    • Market expansion and new market entry

    • New location and brand launch strategies

    • Identifying growth opportunities and market gaps

    • Customer acquisition and retention

    • Campaigns, promotions, and product launches

    • Pricing and promotional strategy

    • Tracking performance and optimizing results

    Outcome: Increased revenue, stronger market share, successful expansion, and sustainable business growth.

    • Create memorable experiences and strategic collaborations that amplify your brand.

    • Event strategy, planning, and execution

    • Sponsorship planning and execution

    • Partnership development and co-branded campaigns

    • Vendor and supplier relationship management

    • Measuring results and identifying future opportunities

    Outcome: High-impact experiences and partnerships that drive engagement, visibility, and meaningful sales momentum.

  • Senior marketing guidance without hiring a full-time person.

    • Strategy sessions and marketing guidance

    • Direction for your internal and external teams

    • Building and mentoring your marketing team

    • Aligning marketing with sales and operations so everything works together

    • Building systems that strengthen customer loyalty and brand performance

    • Using data to track what's working and direct your budget toward profitable growth

    Outcome: Stronger teams, smarter systems, and consistent execution that connects brand, marketing, and customer experience.

contact

  • Alisha Mills - Managing Partner at Mothership Marketing Inc.

    Christi is one of those rare marketers who can do both the big-picture thinking and the day-to-day work required to make things happen. She understands brand, growth, operations, partnerships, and people, and she approaches all of it with a genuine commitment to the success of the business.

    What I've always admired most about Christi is that she doesn't just create plans, she makes things happen. She's willing to roll up her sleeves, tackle tough challenges, and work alongside her team to get results. Thoughtful, collaborative, and highly capable, she brings both strategic perspective and practical execution to every opportunity. She's someone I would trust with just about any marketing challenge.

  • Nicki Licas - Sr. Director Brand At Cactus Club Cafe

    Christi is someone you want on your team. She's led brand overhauls, opened new markets, and built programs that have delivered double-digit growth for multiple years running. What makes her rare is that she does all of it with infectious energy and genuine warmth. She makes the work better and the room better at the same time. Sharp, hilarious, and relentlessly effective. If you get the chance, take it.

  • Marion Young - Director, global communications at Arc'teryx

    Talented, hard-working, creative… Christi is all of these things and more. I have thoroughly enjoyed collaborating with her and am continually amazed by her expertise. Trust Christi to deliver meaningful results that will move the needle.

  • Katie Alexander - Project Manager At Long Life Windows & Doors

    Christi has an incredible ability to combine creativity with true strategy. She takes the complexity out of marketing by uncovering what makes a business unique and translating it into messaging that genuinely connects with the right audience. She doesn't just create beautiful marketing; every recommendation is thoughtful, intentional, and backed by purpose.

    What sets Christi apart is how deeply she listens and how much she truly cares about her clients' success. She's collaborative, insightful, and has a gift for finding the heart of a brand's story and bringing it to life in an authentic way. If you're looking for a marketing professional who will elevate your brand with both creativity and strategic thinking, I can't recommend Christi highly enough.

  • Christy Murphy - EVP, Marketing at Cactus Club Cafe

    Over nearly two decades of working together, I’ve come to believe that Christi possesses a rare gift: she sees possibility where others see limitations. Her intelligence, resilience, humour, and relentless drive make her exceptional, but it’s her character that makes her unforgettable. Few people leave a lasting impact on both the work and the people around them the way Christi does. I would trust her with any challenge, on any team, in any circumstance—and I cannot recommend her highly enough.

  • Matt Roma - Director & CEO at Golden Cross Resources

    Christi is the kind of collaborator you can hand a complex project to and trust it will get done — properly and on time. She asks the right questions, stays ahead of the details, and consistently delivers results that exceed expectations. She brings both strategic thinking and real execution to the table. That combination is harder to find than people think. Highly recommend.

  • Tory Nash - Sr. Director Public Relations Cactus Club Cafe

    Christi is, quite simply, the bomb dot com. In the five years we worked together, she constantly blew me away with her hard work, brilliant ideas, and ability to maximize every tool available to drive impact. She doesn't just deliver exceptional results—she brings an infectious, fun energy to the process. If you want a strategist who is as delightful to work with as she is smart, Christi is your person.